Guide To Analyzing Your Competitors’ B2B Strategy

“In the long run, competition makes us better… it drives innovation,” – Dennis Muilenburg


Are you growing and developing your business? If yes, you must be looking toward the competition.

How much can you learn from your competitors’ B2B strategy? Enough to surpass their efforts and leave them behind.

The ability to evaluate other companies’ strategies puts you above the competition, allows you to learn from their mistakes, and copy their victories.

This simple step-by-step guide to analyzing your competitor’s B2B strategy can help your company thrive. But only if you follow it closely.

1. Find Out Who Your Competitors Are

In order to analyze the competition, you have to find out which companies fit the description. Even if you have a formidable list of who you think your competitors are, a little extra research can help.

Go to the search engine and ask the questions your clients ask you. Whatever keywords you use for your SEO strategy can help you find the competition. You may discover a few companies you haven’t known about before.

If you have a local business, you can use location-tied keywords that lead you to similar companies in other cities. Even though they aren’t your direct competitors, their strategy is worth looking into.

Don’t try to analyze each competitor you find. Research the competition’s status and how successful it is. Obviously, trying to learn from an unsuccessful competitor is a bad idea.

Narrow down your competitors’ list to maximum 10 companies. Spreading yourself thin over dozens of businesses won’t help you learn.

When looking for your competitors, you can take advantage of such useful tools as:

  •        SEM Rush – gives information about the competitor’s performance.
  •        Stat – tracks your competitor’s performance in search results.
  •        SpyFu – searches for information about keywords, backlinking, rankings.
  •        Google Maps – helps find local competitors.
  •         And more

2. Evaluate Your Competitor’s Website

Visiting a website is an excellent way to see what your competitor is doing and how it’s doing it. Act as a customer, who visits a company’s website for the first time. Make observations. Your first impression of the website is highly important. What do you like? What do you hate? You can use this information when drafting your own website.

Look at such parameters as:

  •         Navigation – is the website easy to navigate? Can you find what you need within seconds?
  •         Design – do you enjoy graphic design? Does it employ colors? Are you overwhelmed with information?
  •         Loading time – does the website load fast enough? Do you think it should be faster?

Does the competitor employ backlinking and interlinking? What is the website’s conversion rate? What is the number of estimated monthly visitors? The average time a visitor spends on the website? The website’s bounce rate? Top referring websites and much more.

Software experts from Tricension recommend using automated tools to evaluate your competitor’s website performance in order to make changes to your own.

You can use these programs to evaluate the performance of your website and note differences as well as similarities.

3. Study The Content

Content is king for SEO purpose and client conversion strategies. You need to evaluate the competitor’s content in order to understand their B2B strategy fully. You must look at what they say and how they say it.  

Look at the type of content they are using on their website and social media accounts and the content they link to:

  •         Blog articles – how frequently do they publish blogs? How long are their blogs? Which keywords are they using in the blog articles?
  •         Podcasts and audios – it’s impossible to make a website attractive without audio content. What type do they take advantage of?
  •         Webinars – do they offer webinars? Which topics are they discussing? How many people are viewing these webinars?
  •         E-books – do they offer free e-books in exchange for contact information? How extensive and readable are their e-books?
  •         Videos – do they use videos for branding purposes? What can you learn from them?
  •         Newsletters – which content do they think works to attract new clients? Which one is worth sending out in newsletters?

Take advantage of the topics your competitors’ are using. Which ones do they view as worthy? Inspect their social media pages and blogs to find out which topics are the most popular.

Use software to make content evaluation easier:

Final Thoughts

The key to analyzing your competitors’ B2B strategy is figuring out what works for them and what doesn’t. By using the above steps, you can get an idea of what helps the competitors succeed. After that, it’s up to you to understand which points can also work for you.

By learning from your competitors’ mistakes and capitalizing on them, you can improve your B2B strategy and boost profits.

 

 

Joseph Harisson

Content Specialist
Techendo.com

GET THE LATEST UPDATES

We will only send you relevant updates

  1. sildenafil
    May 6, 2020 at 8:33 pm
    Comment awaiting for approval

    sildenafil online

    Order Viagra Online

  2. generic ed pills
    May 19, 2020 at 1:18 am
    Comment awaiting for approval

    men’s ed pills

    erectile dysfunction pills

  3. pills erectile dysfunction
    May 22, 2020 at 7:03 am
    Comment awaiting for approval

    cheap erectile dysfunction pills online

    erection pills online

  4. ed pills otc
    May 26, 2020 at 7:08 am
    Comment awaiting for approval

    ed meds online

    cheap erectile dysfunction pills

  5. cialis 20 mg
    May 30, 2020 at 11:09 am
    Comment awaiting for approval

    cialis generic

    sale cialis

  6. albuterol inhaler
    June 2, 2020 at 3:47 am
    Comment awaiting for approval

    albuterol inhaler

    Guide To Analyzing Your Competitors' B2B Strategy | TaskReports

  7. canadian pharmacy online
    June 7, 2020 at 2:25 pm
    Comment awaiting for approval

    canada online pharmacy

    canada online pharmacy

  8. cialis generic
    June 14, 2020 at 8:42 am
    Comment awaiting for approval

    Real cialis online

    Buy cialis online

  9. vardenafil 10 mg
    June 20, 2020 at 9:56 pm
    Comment awaiting for approval

    levitra coupon

    vardenafil 10 mg

  10. safest place to buy cialis online
    June 22, 2020 at 4:11 am
    Comment awaiting for approval

    safest place to buy cialis online

    Guide To Analyzing Your Competitors' B2B Strategy | TaskReports

  11. vardenafil pills
    June 27, 2020 at 1:08 am
    Comment awaiting for approval

    levitra pill

    generic vardenafil

  12. hollywood casino online real money
    June 29, 2020 at 9:11 am
    Comment awaiting for approval

    casino online games

    online casino games real money

  13. real money casino app
    July 1, 2020 at 8:06 pm
    Comment awaiting for approval

    casino online gambling

    caesars casino online

  14. what is sildenafil
    July 3, 2020 at 10:38 am
    Comment awaiting for approval

    cheapest generic viagra

    sildenafil 20

  15. best online casino usa
    July 5, 2020 at 10:45 pm
    Comment awaiting for approval

    casino online slots

    empire casino online

  16. casino slots
    July 8, 2020 at 1:20 am
    Comment awaiting for approval

    san manuel casino online

    online slots for real money

  17. cialis buy online
    July 10, 2020 at 3:53 pm
    Comment awaiting for approval

    generic cialis tadalafil

    cialis coupon

  18. installment loans
    July 12, 2020 at 2:11 pm
    Comment awaiting for approval

    short term loans

    payday loans

  19. loans for bad credit
    July 15, 2020 at 4:16 pm
    Comment awaiting for approval

    cash loans

    personal loan

  20. personal loan
    July 18, 2020 at 6:16 pm
    Comment awaiting for approval

    instant loans

    personal loan

  21. viagra prescription
    July 21, 2020 at 8:29 pm
    Comment awaiting for approval

    viagra 100mg

    viagra for sale

  22. cialis to buy
    July 24, 2020 at 10:43 am
    Comment awaiting for approval

    cialis 20

    cialis to buy

  23. cialis generic
    July 27, 2020 at 8:29 am
    Comment awaiting for approval

    cialis generic

    new cialis

  24. cialis 5 mg
    July 28, 2020 at 5:11 pm
    Comment awaiting for approval

    buy cialis

    20 cialis

  25. cialis to buy
    July 31, 2020 at 5:56 am
    Comment awaiting for approval

    20 cialis

    new cialis

  26. cialis to buy
    August 2, 2020 at 6:58 pm
    Comment awaiting for approval

    new cialis

    generic cialis

  27. cialis to buy
    August 5, 2020 at 6:57 pm
    Comment awaiting for approval

    buy cialis

    buy cialis

  28. buy cheap viagra
    August 8, 2020 at 9:33 pm
    Comment awaiting for approval

    viagra discount

    viagra generic

  29. best casino online
    August 12, 2020 at 6:03 am
    Comment awaiting for approval

    online casinos

    casino

  30. online casinos
    August 16, 2020 at 1:16 am
    Comment awaiting for approval

    real money online casinos usa

    online casino games for real money

  31. jvkbwZemneellslex@gbalance.online
    August 19, 2020 at 9:44 am
    Comment awaiting for approval

    http://cbdoilforpainer.com/# cbd oil for anxiety and depression hempvive cbd oil gnc cbd oil thc vape juice

  32. real casino online
    August 20, 2020 at 1:31 am
    Comment awaiting for approval

    real online casino

    best real casino online

  33. viagra dosage
    August 22, 2020 at 6:46 pm
    Comment awaiting for approval

    sildenafil 100mg

    viagra pill

  34. viagra online
    August 25, 2020 at 10:56 am
    Comment awaiting for approval

    viagra sildenafil

    sildenafil 20

  35. best online pharmacy for viagra
    August 27, 2020 at 6:22 pm
    Comment awaiting for approval

    best online pharmacy for viagra

    WALCOME

  36. viagra alternative
    August 28, 2020 at 6:38 am
    Comment awaiting for approval

    viagra online prescription free

    viagra dosage

  37. purchase viagra online
    August 29, 2020 at 8:37 am
    Comment awaiting for approval

    purchase viagra online

    WALCOME

  38. ktuwjZemneellslex@wholedaddy.online
    August 29, 2020 at 6:13 pm
    Comment awaiting for approval

    vegas world casino games free [url=http://casinogamesies.com/# ]caesars slots [/url] free casino games for fun play casino games for cash vegas slots online

  39. viagra pills for sale
    August 31, 2020 at 4:42 am
    Comment awaiting for approval

    viagra pills for sale

    WALCOME

  40. generic tadalafil
    August 31, 2020 at 3:55 pm
    Comment awaiting for approval

    tadalafil generic

    purchase cialis

  41. buy viagra pills
    September 2, 2020 at 6:05 am
    Comment awaiting for approval

    buy viagra pills

    WALCOME

  42. nknccZemneellslex@largenex.online
    September 2, 2020 at 2:19 pm
    Comment awaiting for approval

    online slot games online casino gambling online casino real money vegas slots online [url=http://onlinecasinostre.com/# ]free online slots [/url]

  43. viagra no prescription
    September 3, 2020 at 1:20 am
    Comment awaiting for approval

    viagra no prescription

    WALCOME

  44. tadalafil 5 mg
    September 4, 2020 at 7:15 am
    Comment awaiting for approval

    buy cialis online

    generic cialis

  45. buy viagra online usa
    September 4, 2020 at 2:32 pm
    Comment awaiting for approval

    buy viagra online usa

    WALCOME

  46. viagra vs cialis
    September 6, 2020 at 10:54 pm
    Comment awaiting for approval

    tadalafil 20

    tadalafil 20 mg

  47. viagra samples
    September 7, 2020 at 12:59 am
    Comment awaiting for approval

    viagra samples

    WALCOME

  48. ubighZemneellslex@formeradf.online
    September 8, 2020 at 9:12 pm
    Comment awaiting for approval

    http://casinogamescbe.com/# online casino games casino play play casino free casino

  49. cialis pill
    September 12, 2020 at 2:53 am
    Comment awaiting for approval

    cialis buy cialis

    cialis generic date

  50. casino game
    September 14, 2020 at 4:12 am
    Comment awaiting for approval

    real money casino games

    play casino

  51. real casino
    September 17, 2020 at 1:15 pm
    Comment awaiting for approval

    casino online slots

    golden nugget online casino

  52. viagra generic
    September 19, 2020 at 4:20 am
    Comment awaiting for approval

    viagra generic

    Guide To Analyzing Your Competitors' B2B Strategy | TaskReports

  53. where can i buy viagra in montreal
    September 19, 2020 at 10:28 am
    Comment awaiting for approval

    where can i buy viagra in montreal

    WALCOME

  54. buy canadian viagra not via internet
    September 21, 2020 at 1:08 am
    Comment awaiting for approval

    buy canadian viagra not via internet

    WALCOME

  55. www.jueriy.com
    September 21, 2020 at 4:06 am
    Comment awaiting for approval

    http://www.jueriy.com

    Guide To Analyzing Your Competitors' B2B Strategy | TaskReports

  56. cialis pack
    September 21, 2020 at 11:07 pm
    Comment awaiting for approval

    cialis pack

    Guide To Analyzing Your Competitors' B2B Strategy | TaskReports

  57. can i buy viagra in uk chemist
    September 23, 2020 at 12:50 am
    Comment awaiting for approval

    can i buy viagra in uk chemist

    WALCOME

  58. mymvrc.org
    September 26, 2020 at 2:37 am
    Comment awaiting for approval

    mymvrc.org

    Guide To Analyzing Your Competitors' B2B Strategy | TaskReports

  59. jayouZemneellslex@livelyl.online
    September 26, 2020 at 3:01 am
    Comment awaiting for approval

    cbd for sale [url=http://cbdoilforpainer.com/# ]cbd oil at walmart [/url] cbd near me cbd vape cannabis oil

  60. ntcbtZemneellslex@livelyl.online
    September 28, 2020 at 5:57 pm
    Comment awaiting for approval

    http://cbdoilforpainer.com/# cbd pure [url=http://cbdoilforpainer.com/# ]cbd capsules [/url] buy cbd

  61. buying cialis online
    September 28, 2020 at 10:00 pm
    Comment awaiting for approval

    generic viagra online pharmacy

    cheap generic cialis from canada

Leave a reply

Compare items () compare