8 Best Kanban Software for Marketing Teams

Asana gives marketing teams a board view inside a much wider planning system. A campaign can start as a form intake, move through a board with columns for brief, design, review, and launch, and finish on a timeline that shows every deadline in order. The Starter plan at $10.99 per user per month billed annually adds timeline and Gantt views, dashboards, custom fields, forms, and unlimited automations, plus unlimited free guests for freelancers and clients. The trade is focus. Asana is a full work management platform, so the kanban board is one view among lists, timelines, calendars, and portfolios, and teams that want a pure board can find the extra structure distracting. Portfolios, goals, workload, approvals and proofing, and native time tracking all sit on the Advanced plan at $24.99 per user per month billed annually, which doubles the seat cost.

Price: $10.99 per user/month (billed annually)

Free plan: Yes

Website: asana.com

monday.com builds its kanban boards from flexible items and columns, so a marketing team can track a blog post, a video, and an ad set on the same board with different status labels, owners, dates, and budgets. The Basic plan at $9 per user per month billed annually covers unlimited items and viewers, while Standard at $12 adds Timeline, Gantt, and Calendar views, guest access, and 250 automation and 250 integration actions a month. The main limit for small teams is the structure of the pricing. Basic has no automations or integrations at all, so the real entry point for most marketing teams is Standard at $12, not the $9 headline. Every priced plan needs a minimum of three seats, and seats are sold in buckets, so a team of four buys five seats. The free plan covers up to two seats.

Price: $9 per user/month (billed annually)

Free plan: Yes

Website: monday.com

ClickUp packs a kanban board into a platform that also holds docs, goals, chat, dashboards, and time tracking, so a marketing team can plan a campaign, write the brief, track hours, and report results without leaving one tool. The Core plan at $9 per user per month billed annually adds unlimited storage, Spaces, Gantt charts, custom fields, and guest permissions, while Business at $17 adds advanced dashboards, timesheets, workload views, and 10,000 automation actions a month. The size of the platform is also its main drawback. New users face many settings, views, and menus before the board feels simple, and a team should budget a week or two to settle its structure. ClickUp also shows two price lines on its pricing page, with the older Unlimited line at $7 and the newer Core line at $9, so buyers should confirm which line they are on before they commit.

Price: $9 per user/month (billed annually)

Free plan: Yes

Website: clickup.com

Jira brings the discipline of software delivery to marketing work. Boards support strict workflow rules, so a card cannot move to published until the review step is done, and permissions control who can edit, approve, or move each item. The Standard plan costs $9.70 per user per month on monthly billing for teams of 1 to 100 users, and adds user roles and permissions, 250 GB of storage, and 400 automation steps per user per month. The main limit is fit. Jira was built for software teams, so its default fields, issue types, and settings assume sprints and releases, and a marketing team must reshape them for campaigns, content, and design work. That setup takes longer than a tool built for marketers, and the reporting depth can overwhelm a team that only needs to see what is in progress.

Price: $9.70 per user/month (monthly billing, 1 to 100 users)

Free plan: Yes

Website: atlassian.com

Notion treats a kanban board as one view of a database, so the same content calendar can appear as a board, a calendar, a table, or a timeline, with each card holding the brief, the draft, images, and links in one page. That flexibility suits marketing teams that plan content in detail, since a campaign database can filter by channel, owner, status, and publish date. The Plus plan at $10 per user per month billed annually adds unlimited blocks for a team, unlimited file uploads, and 30 day page history. The limits show up in daily board work. Notion is a docs and database tool first, so its kanban view lacks the workflow rules, WIP limits, and automation depth of a dedicated board product. There is no native time tracking on any plan, and full AI features, including the Notion Agent and AI Meeting Notes, start on the Business plan at $20 per user per month billed annually.

Price: $10 per user/month (billed annually)

Free plan: Yes

Website: notion.com

Wrike suits marketing teams that take in a steady flow of requests and need a clear trail from brief to approval. Request forms let anyone in the company submit a campaign or design ask, and the work lands on a kanban board with an owner, a due date, and a status. The Team plan at $10 per user per month billed annually covers 2 to 15 users and adds Gantt charts, shareable dashboards, and automation actions. The limits are in the plan bands. Team stops at 15 users, so a growing marketing department must move to Business at $25 per user per month billed annually, which needs at least five seats and is sold only as an annual subscription. Pinnacle and Apex, the top tiers, are quote only, so larger teams must talk to sales to learn the price.

Price: $10 per user/month (billed annually)

Free plan: Yes

Website: wrike.com

Kanban Tool is built for teams that want real kanban practice rather than a board inside a wider suite. It supports WIP limits, so a column can cap the number of cards in progress and stop work from piling up, plus lead time and cycle time analytics that show how long cards actually take to move. The Team plan at $6 per user per month adds unlimited boards and the full analytics set. The trade is breadth. Kanban Tool has fewer native integrations than Asana, monday.com, or ClickUp, so a team that relies on many connected apps may need workarounds. It has no built-in docs, chat, or time tracking, so it works best as a focused board rather than a full work hub. The free plan is also narrow, with only two users and two boards.

Price: $6 per user/month

Free plan: Yes

Website: kanbantool.com