Project Management by Team · Researched comparison

Best Marketing Project Management Software for Teams

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The short answer

Asana is the top pick for most marketing teams because its Advanced plan at $24.99 per user each month on annual billing adds portfolios, goals, approvals, and proofing, which are the tools that keep campaigns on track. Monday is the best fallback for teams that want a visual board first and a lower starting price.

On this page

Key takeaways

  • Asana Starter is $10.99 per user each month on annual billing, and Advanced is $24.99, which is where approvals and proofing live.
  • Monday starts at $9 per seat each month on annual billing, but the Standard plan at $12 is the real entry point, because Basic has no automations.
  • ClickUp and Smartsheet both start at $9 per user each month, and Wrike starts at $10, so the cheapest entry prices cluster within a dollar.
  • A team of 10 on a $12 plan spends about $1,440 a year before tax, while the same team on a $25 plan spends $3,000, so the tier matters more than the vendor.
  • Proofing, approvals, and request forms are the features that separate a marketing tool from a generic task list, and they usually sit above the entry plan.

Comparison

How these compare
ToolBest forPrice rangeFree plan
AsanaTeams that want approvals and portfolios$10.99 per user/month (billed annually)Yes
MondayTeams that want visual boards and dashboards$9 per user/month (billed annually)Yes
ClickUpTeams that want one tool for tasks and docs$9 per user/month (billed annually)Yes
WrikeTeams that want proofing and request forms$10 per user/month (billed annually)Yes
SmartsheetTeams that want spreadsheet-style planning$9 per user/month (billed annually)Free trial (30 days)
TeamworkTeams that want client work and billing$9.99 per user/month (billed annually)Yes
NotionTeams that want docs and wikis beside tasks$10 per user/month (billed annually)Yes
AirtableTeams that want a database view of campaigns$20 per user/month (billed annually)Yes

How we choose

We compared vendor pricing pages, plan tables, and product documentation for eight tools, and we checked each price against at least one independent guide that read the same vendor page in October or November 2026. We did not claim hands-on testing, and we did not use review scores, because scores change with each review site. We gave weight to campaign planning, approvals and proofing, request forms, time tracking, and how the price changes as the team grows. Tools that hide all pricing were marked quote only.

Our full method

The shortlist

★ Best overall

Asana

Best for Teams that want approvals and portfolios

  • Advanced adds approvals, proofing, goals, and workload
  • Starter includes timeline, Gantt, and unlimited automations
  • unlimited free guests
Price$10.99 per user/month (billed annually)
See Asana pricing

Asana is the strongest fit for a marketing team that runs many campaigns at once. Starter is $10.99 per user each month on annual billing, or $13.49 billed monthly, and it adds timeline and Gantt views, dashboards, forms, custom fields, and unlimited automations. Advanced is $24.99, or $30.49 monthly, and it adds portfolios, goals, workload, approvals and proofing, native time tracking, and formulas.

Approvals and proofing are the reason to pay for Advanced. A marketing team that sends creative work for review needs a clear approval step, with comments tied to the asset, and Asana puts that inside the task. Portfolios give the team lead one view of every campaign, and workload shows who is overloaded before a deadline slips.

The free Personal plan covers up to two users, so a small team can test the structure first. The limit to weigh is seat increments: Asana sells seats in set sizes, so a team of 12 may pay for 15. Price the seat count you will actually buy, not the headcount on the team.

Price: $10.99 per user/month (billed annually)

Free plan: Yes

Website: asana.com

Watch out for

  • Approvals and proofing need Advanced at $24.99 per user
  • seats are sold in set increments, so a team can pay for empty seats
2

Monday

Best for Teams that want visual boards and dashboards
$9 per user/month (billed annually)

Monday is the most visual tool in this guide, and marketing teams like it because a campaign board reads like a status wall. Basic is $9 per seat each month on annual billing, or $12 billed monthly, Standard is $12 or $14, and Pro is $19 or $24. The free plan covers up to two seats, so a pair can try it before spending anything.

Standard is the real entry point, because Basic has no automations and no integrations, which removes the reason to pick Monday over a spreadsheet. Standard adds 250 automation and integration actions a month, Timeline and Gantt views, a calendar view, and guests. Pro adds time tracking, 25,000 actions a month, private boards, and formula columns.

The cost quirk is seat blocks. Monday requires a three-seat minimum on subscription plans, and seats above three come in groups of five, so a team of four buys five seats. A team of 10 on Standard pays $120 a month on annual billing. Check the seat math before the trial ends.

Price: $9 per user/month (billed annually)

Free plan: Yes

Website: monday.com

What we like

  • Visual boards are easy to read at a glance
  • Standard adds automations, Timeline, and Gantt
  • dashboards cover up to 20 boards on Pro

Watch out for

  • Basic has no automations or integrations
  • a three-seat minimum applies, and seats come in groups of five above that
3

ClickUp

Best for Teams that want one tool for tasks and docs
$9 per user/month (billed annually)

ClickUp packs the most into the lowest price in this guide. Core is $9 per user each month on annual billing, and Business is $17. The free plan covers tasks, docs, and whiteboards, so a small marketing team can run real work without spending anything. Business adds goals, portfolios, more automation, and advanced reporting.

The strength is consolidation. A marketing team can plan a campaign in docs, track it in tasks, set goals for the quarter, and sketch ideas on a whiteboard, all inside one tool. That cuts the number of logins a team needs, and it keeps the campaign plan beside the work instead of in a separate system.

The limit is the learning curve. ClickUp offers many views and settings, and a new team can spend the first week setting it up instead of doing the work. Start with one view, such as a board or a list, and add more only when the team asks for them.

Price: $9 per user/month (billed annually)

Free plan: Yes

Website: clickup.com

What we like

  • Tasks, docs, goals, and whiteboards in one place
  • Core is $9 and Business is $17 per user
  • generous free plan

Watch out for

  • The range of views can feel busy for new users
  • advanced reporting needs the Business plan
4

Wrike

Best for Teams that want proofing and request forms
$10 per user/month (billed annually)

Wrike is built for teams that take in work through requests and send creative work through review. Team is $10 per user each month on annual billing for 2 to 15 users, and Business is $25 for 5 to 200 users. Business and above are sold only as annual subscriptions, and Wrike publishes no monthly price. The free plan covers unlimited users with basic task management.

Business is the plan that matters for marketing. It adds proofing and approvals, request forms, time tracking, resource management, and templates, which are the tools a team uses to run campaigns at scale. Team adds Gantt charts and shareable dashboards, which suit a small team that is still finding its process.

The cost to watch is the five-seat minimum on Business, which sets a floor of $125 a month, or $1,500 a year. A team of three that wants proofing will pay for five seats. Check the seat count and the annual-only term before committing.

Price: $10 per user/month (billed annually)

Free plan: Yes

Website: wrike.com

What we like

  • Business adds proofing, approvals, request forms, and time tracking
  • free plan covers unlimited users
  • 14-day trial on subscription plans

Watch out for

  • Business has a five-seat minimum and is annual only
  • Team caps at 15 users
5

Smartsheet

Best for Teams that want spreadsheet-style planning
$9 per user/month (billed annually)

Smartsheet suits a marketing team that thinks in rows and columns. Pro is $9 per member each month on annual billing, or $12 billed monthly, for 1 to 10 members. Business is $19, or $24 monthly, for 3 or more members. There is no free plan for new signups since August 2024, but the 30-day trial asks for no card.

The layout is the appeal. A campaign plan in Smartsheet looks like a sheet, with dates, owners, and status in columns, and Gantt, board, and calendar views sit on top of the same data. Business adds the Timeline view, workload tracking, admin tools, unlimited automations, and 1 TB of storage, which are the tools a larger team needs.

The limits are the member caps and the add-on shelf. Pro stops at 10 members, so a team of 11 must buy Business, and Resource Management and Control Center are priced separately. A team that wants a simple planner will be happy on Pro, but a team that wants resource planning should price Business first.

Price: $9 per user/month (billed annually)

Free plan: Free trial (30 days)

Website: smartsheet.com

What we like

  • Familiar spreadsheet layout for planners
  • Business adds Timeline view, workload tracking, and unlimited automations
  • 30-day trial with no card

Watch out for

  • No free plan for new signups
  • Pro caps at 10 members
  • premium add-ons such as Resource Management cost extra
6

Teamwork

Best for Teams that want client work and billing
$9.99 per user/month (billed annually)

Teamwork is built for teams that bill clients for their work, which fits a marketing team inside an agency or a services firm. Basics is $9.99 per user each month on annual billing, and Accelerate is $24.99. The free plan covers small teams, so a team can start without a card and move up when the work grows.

Time tracking and invoicing are the features that set Teamwork apart in this guide. A marketing team that charges by the hour, or by the project, can track time against tasks and turn it into an invoice without leaving the tool. That closes the loop between the campaign plan and the money it brings in.

The limit is template depth. Teamwork has fewer ready-made marketing templates than Asana or Monday, so a team may build its own campaign structure first. For a team that bills clients, the trade is worth it, because the billing features save more time than the templates would.

Price: $9.99 per user/month (billed annually)

Free plan: Yes

Website: teamwork.com

What we like

  • Built for client-facing teams with time tracking and invoicing
  • Basics is $9.99 and Accelerate is $24.99
  • free plan for small teams

Watch out for

  • Fewer marketing templates than Asana or Monday
  • reporting depth needs the higher plan
7

Notion

Best for Teams that want docs and wikis beside tasks
$10 per user/month (billed annually)

Notion is a flexible workspace of pages and databases, and a marketing team can shape it into a campaign hub, a content calendar, and a brand wiki in one place. Plus is $10 per user each month on annual billing, or $12 billed monthly, and Business is $20, which adds SAML single sign-on, private team spaces, and full Notion AI. The free plan covers individuals well.

The strength is the wiki. A marketing team can keep brand guides, messaging, and past campaign notes beside the live work, so a new hire can find the context without asking around. Databases can act as a content calendar, with status, owner, and date in columns, and views can switch between a table and a calendar.

The limit is task depth. Notion has no built-in approvals, proofing, or workload view, so a team that needs formal review steps must build them by hand. It works best as a knowledge hub beside a task tool, or as the main tool for a small team that values docs over process.

Price: $10 per user/month (billed annually)

Free plan: Yes

Website: notion.com

What we like

  • Flexible pages, databases, and wikis
  • Plus is $10 per user
  • unlimited guests on Plus and Business

Watch out for

  • No built-in campaign approvals or proofing
  • task features are lighter than Asana or Monday
8

Airtable

Best for Teams that want a database view of campaigns
$20 per user/month (billed annually)

Airtable is a database that looks like a spreadsheet, and a marketing team can use it to track campaigns, assets, and content in linked tables. Team is $20 per seat each month on annual billing, or $24 billed monthly, and Business is $45, or $54 monthly. The free plan covers 1,000 records per base, so a small team can test it first.

The strength is structure. A campaign can link to its assets, its channels, and its owners, and views can show the same data as a grid, a calendar, a Gantt chart, or a Kanban board. Interface Builder lets a team lead build a dashboard for the campaign without asking a developer.

The limit is price. At $20 per user, Airtable costs twice what Asana Starter or ClickUp Core cost, and it charges for everyone with edit access on at least one base. A team of 10 on Team pays $200 a month. It is worth it when the team needs a real database, and not when a task list would do.

Price: $20 per user/month (billed annually)

Free plan: Yes

Website: airtable.com

What we like

  • Database views, Gantt, and Timeline for campaign data
  • Team plan includes 50,000 records per base
  • Interface Builder for dashboards

Watch out for

  • Most expensive starting price in this guide at $20 per user
  • charges for editors, so costs grow with the team

What to check before you buy

A marketing team should price the plan that will be used, not the entry plan on the pricing page. Approvals, proofing, and request forms often sit one or two tiers above the starting price, so a $10 plan can become a $25 plan fast. Ask each vendor for the full quote in writing, including the seat count, the billing term, and any add-ons, and ask what happens to the price at renewal.

Check the trial terms before the trial starts. Wrike gives 14 days and Smartsheet gives 30, which is enough to run one campaign cycle if the team plans it. Ask whether the trial includes the plan you would buy, whether migration is included, and whether the trial data stays if you convert, because a trial on the wrong plan teaches nothing.

FAQ

What is the best project management software for a marketing team?

Asana is the best fit for most marketing teams, because its Advanced plan adds approvals, proofing, portfolios, and goals, which are the tools that keep campaigns on track. Monday is the best fallback for teams that want a visual board first, and ClickUp is the best value at $9 per user each month.

Does Monday Basic include automations?

No. Monday Basic at $9 per seat each month has no automations and no integrations. Standard at $12 adds 250 automation and integration actions a month, plus Timeline and Gantt views. A team that wants automations should treat Standard as the entry price, not Basic.

Which tool is best for campaign approvals?

Asana Advanced and Wrike Business both handle approvals well. Asana adds approvals and proofing at $24.99 per user each month, while Wrike adds proofing, approvals, and request forms on Business at $25. A team that takes in work through requests should look at Wrike first.

Can a marketing team use the free plan of these tools?

Yes, for a small team. Asana, Monday, ClickUp, Wrike, Teamwork, Notion, and Airtable all have free plans, but they cap seats, storage, or features. Smartsheet has no free plan for new signups, only a 30-day trial. A team that needs approvals or proofing will need a subscription plan.

How much does it cost to run a 10-person marketing team on these tools?

A team of 10 on Asana Starter costs about $1,319 a year on annual billing, and on Advanced about $2,999. The same team on Monday Standard costs $1,440 a year, and on Pro $2,280. On Wrike Business, a team of 10 costs $3,000 a year, because Business has a five-seat minimum and costs $25 per user.

Sources we checked

How we score

Need the method behind these picks?

We publish the criteria and the weights, so you can disagree with them.

Asana#1 PICK
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