Best Marketing Project Management Software for Media Teams

Asana suits a media team that runs many releases at once. Starter is $10.99 per user each month on annual billing, or $13.49 billed monthly, and it adds timeline and Gantt views, dashboards, forms, custom fields, and unlimited automations. Advanced is $24.99, or $30.49 monthly, and it adds portfolios, goals, workload, approvals and proofing, native time tracking, and formulas.

Approvals and proofing are the reason to pay for Advanced. A media team that sends video cuts or design files for review needs a clear approval step, with comments tied to the asset, and Asana puts that inside the task. Portfolios give the team lead one view of every release, and workload shows who is overloaded before a deadline slips.

The free Personal plan covers up to two users, so a small team can test the structure first. The limit to weigh is seat increments: Asana sells seats in set sizes, so a team of 12 may pay for 15. Price the seat count you will actually buy, not the headcount on the team.

Price: $10.99 per user/month (billed annually)

Free plan: Yes

Website: asana.com

Wrike is built for teams that take in work through requests and send creative work through review. Team is $10 per user each month on annual billing for 2 to 15 users, and Business is $25 for 5 to 200 users. Business and above are sold only as annual subscriptions, and Wrike publishes no monthly price. The free plan covers unlimited users with basic task management.

Business is the plan that matters for media. It adds proofing and approvals, request forms, time tracking, resource management, and templates, which are the tools a team uses to run releases at scale. Proofing lets reviewers mark up a video or design file in place, so feedback stays on the asset instead of in a chat thread. Team adds Gantt charts and shareable dashboards, which suit a small team that is still finding its process.

The cost to watch is the five-seat minimum on Business, which sets a floor of $125 a month, or $1,500 a year. A team of three that wants proofing will pay for five seats. Check the seat count and the annual-only term before committing.

Price: $10 per user/month (billed annually)

Free plan: Yes

Website: wrike.com

Smartsheet suits a media team that plans in rows and columns. Pro is $9 per member each month on annual billing, or $12 billed monthly, for 1 to 10 members. Business is $19, or $24 monthly, for 3 or more members. There is no free plan for new signups since August 2024, but the 30-day trial asks for no card.

The layout is the appeal. A release schedule in Smartsheet looks like a sheet, with shoot dates, edit dates, owners, and status in columns, and Gantt, board, and calendar views sit on top of the same data. Business adds the Timeline view, workload tracking, admin tools, unlimited automations, and 1 TB of storage, which are the tools a larger team needs.

The limits are the member caps and the add-on shelf. Pro stops at 10 members, so a team of 11 must buy Business, and Resource Management and Control Center are priced separately. A team that wants a simple schedule will be happy on Pro, but a team that wants resource planning should price Business first.

Price: $9 per user/month (billed annually)

Free plan: Free trial (30 days)

Website: smartsheet.com

ClickUp packs the most into the lowest price in this guide. Core is $9 per user each month on annual billing, and Business is $17. The free plan covers tasks, docs, and whiteboards, so a small media team can run real work without spending anything. Business adds goals, portfolios, more automation, and advanced reporting.

The strength is consolidation. A media team can plan a release in docs, track it in tasks, set goals for the quarter, and sketch ideas on a whiteboard, all inside one tool.

The limit is proofing. ClickUp has no built-in markup for video or design files, so review feedback must live in comments or in a separate tool. A team that reviews assets daily should test that workflow first, or pick Wrike or Asana Advanced for proofing.

Price: $9 per user/month (billed annually)

Free plan: Yes

Website: clickup.com

Airtable is a database that looks like a spreadsheet, and a media team can use it to track assets, releases, and channels in linked tables. Team is $20 per seat each month on annual billing, or $24 billed monthly, and Business is $45, or $54 monthly. The free plan covers 1,000 records per base, so a small team can test it first.

The strength is structure. An asset can link to its release, its channel, and its owner, and views can show the same data as a grid, a calendar, a Gantt chart, or a Kanban board. Interface Builder lets a team lead build a dashboard for the release schedule without asking a developer.

The limit is price. At $20 per user, Airtable costs twice what Asana Starter or ClickUp Core cost, and it charges for everyone with edit access on at least one base. A team of 10 on Team pays $200 a month. It is worth it when the team needs a real asset database, and not when a task list would do.

Price: $20 per user/month (billed annually)

Free plan: Yes

Website: airtable.com

Notion is a flexible workspace of pages and databases, and a media team can shape it into a release hub, a content calendar, and a brand wiki in one place. Plus is $10 per user each month on annual billing, or $12 billed monthly, and Business is $20, which adds SAML single sign-on, private team spaces, and full Notion AI. The free plan covers individuals well.

The strength is the wiki. A media team can keep brand guides, style notes, and past release notes beside the live work, so a new hire can find the context without asking around. Databases can act as a content calendar, with status, owner, and date in columns, and views can switch between a table and a calendar.

The limit is task depth. Notion has no built-in approvals, proofing, or workload view, so a team that needs formal review steps must build them by hand. It works best as a knowledge hub beside a task tool, or as the main tool for a small team that values docs over process.

Price: $10 per user/month (billed annually)

Free plan: Yes

Website: notion.com

Teamwork is built for teams that bill clients for their work, which fits a media team inside an agency or a production house. Basics is $9.99 per user each month on annual billing, and Accelerate is $24.99. The free plan covers small teams, so a team can start without a card and move up when the work grows.

Time tracking and invoicing are the features that set Teamwork apart in this guide. A media team that charges by the hour, or by the project, can track time against tasks and turn it into an invoice without leaving the tool. That closes the loop between the release plan and the money it brings in.

The limit is template depth. Teamwork has fewer ready-made media templates than Asana or Monday, so a team may build its own release structure first. For a team that bills clients, the trade is worth it, because the billing features save more time than the templates would.

Price: $9.99 per user/month (billed annually)

Free plan: Yes

Website: teamwork.com