Top AI Search Reporting Software Compared

Website: https://tryprofound.com

Best for: Enterprise brands that want deep AI visibility reporting

Starting price: quote only

Free plan: Free trial (7 days)

Pros: Deep reporting across AI engines; agency workspaces for client reporting

Cons: No published price; API access and SSO are Enterprise-only

Profound is one of the best known tools for reporting on how a brand appears in AI search answers, and it is built for brands and agencies that need detailed visibility data. The platform tracks prompts across ChatGPT, Perplexity and Google AI Overviews, and it reports on citations, sentiment and share of voice, so a marketing team can see where its brand shows up and where competitors appear instead. Agency workspaces let an agency report on several clients from one account, which suits a team that manages AI visibility for many brands.

The entry price is the problem. Profound publishes no reliable starting price for brands: the pricing page shows a free trial and then a custom Enterprise quote, and third-party reads of the same page disagree about whether lower tiers exist at all. API access, single sign-on and ChatGPT Shopping tracking are Enterprise-only, and the entry tier tracks ChatGPT only. A team that wants Profound should ask for a written quote early and confirm which engines and features the quote covers before it commits to a trial.

Website: https://peec.ai

Best for: Teams that want daily AI search tracking with unlimited users

Starting price: $80 per month (billed annually)

Free plan: Free trial

Pros: Daily tracking with unlimited users; clear prompt limits per plan

Cons: Only 3 AI models on self-serve plans; Perplexity is a separate add-on

Peec AI tracks a brand across AI search engines every day and reports on visibility, citations and competitor mentions, with unlimited users on every plan. The Starter plan at $80 per month billed annually covers 50 prompts, 3 models and 1 project, which suits a small team that tracks one brand. Pro at $205 per month billed annually covers 150 prompts and 2 projects, and Advanced at $420 per month billed annually covers 350 prompts, 5 projects and multi-country tracking, so the ladder grows in clear steps as the prompt count rises.

The limit is engine coverage. Only 3 AI models are included on self-serve plans, chosen from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI, and Perplexity is a separate add-on. Each extra model costs $30 per month on Starter, $70 on Pro and $140 on Advanced, so a team that wants broad engine coverage will pay well above the headline price. API access starts on Pro, and the Looker Studio connector is Advanced-only. Peec AI fits a team that tracks a small set of engines and values daily reporting with unlimited seats.

Website: https://scrunch.com

Best for: Teams that want AI visibility reports across 4 platforms

Starting price: $250 per month (billed annually)

Free plan: Free trial (7 days)

Pros: Covers 4 AI platforms on the entry plan; 7-day trial with no card required

Cons: Full 9-platform coverage is Enterprise-only; extra seats cost $25 per month

Scrunch reports on AI visibility across ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot from its entry plan, which gives a team a broad view of where its brand appears without buying the top tier. The Starter plan at $250 per month billed annually covers 350 custom prompts, 1,000 industry prompts, 3 users, 3 personas and 5 page audits, and the 7-day free trial needs no credit card. Growth at $417 per month billed annually raises the prompt count to 700, so the ladder is clear for a team that outgrows Starter.

The limits are coverage and seats. Full 9-platform coverage, single sign-on and the data API are Enterprise-only, so a team that wants every engine or API access must move to a custom plan. Extra seats cost $25 per month each, which adds up for a larger team, and the older Core plan at $250 per month with 125 prompts is gone, so older reviews that cite it are out of date. Scrunch fits a team of up to 3 users that wants solid reporting across 4 platforms and can accept the Enterprise wall for the rest.

Website: https://otterly.ai

Best for: Small teams that want affordable AI search monitoring

Starting price: $25 per month (billed annually)

Free plan: Free trial (7 days)

Pros: Lowest entry price in this list; unlimited team members on every plan

Cons: Gemini, AI Mode and Claude are add-ons on every tier; Lite is limited to 1 workspace

Otterly.AI is the cheapest way into AI search reporting in this list, with Lite at $25 per month billed annually covering 15 prompts, 4 engines, 1 workspace and 1,000 GEO URL audits a month. The 4 engines are ChatGPT, AI Overviews, Perplexity and Copilot, and every plan includes unlimited team members, so a whole team can share one account without seat fees. Standard at $160 per month billed annually raises the count to 100 prompts and unlimited workspaces, and Premium at $422 per month billed annually covers 400 prompts, so the ladder grows in clear steps.

The catch is the add-on list. Gemini, Google AI Mode and Claude are add-ons on every tier, at $9 each on Lite, $59 on Standard and $149 on Premium, with Claude at $29 on Lite, $109 on Standard and $439 on Premium. API and MCP access and the Looker Studio connector start on Standard, and Lite is limited to 1 workspace and 15 prompts, so a team that tracks several brands will outgrow it fast. Otterly.AI fits a small team that tracks one brand on the 4 core engines and wants the lowest monthly bill.

Website: https://brandlight.ai

Best for: Large brands that want reporting across 11 or more engines

Starting price: quote only

Free plan: No

Pros: Tracks 11 or more AI engines including Amazon Rufus and Meta AI; SOC 2 Type II

Cons: No public pricing and no self-serve signup; prompt sets refresh weekly, not daily

Brandlight reports on brand visibility across 11 or more AI engines, including Amazon Rufus and Meta AI, which is wider coverage than any other tool in this list. That breadth suits a large brand that needs to know how it appears in shopping assistants and social AI as well as in search chatbots. The platform carries SOC 2 Type II certification, which matters for enterprise procurement, and its reports are built for teams that present AI visibility data to senior leaders rather than for a single user checking prompts.

The trade-off is access. Brandlight publishes no price and offers no self-serve signup: pricing requires a sales engagement, starting with a 3-month pilot and then an annual contract, and there is no free trial. Prompt sets run weekly and refresh quarterly rather than daily, so the data moves more slowly than the daily tracking that Peec AI or Scrunch offer. A team that wants Brandlight should budget time for the sales process and confirm the pilot cost in writing before it starts.

Website: https://www.semrush.com

Best for: SEO teams that already use Semrush

Starting price: $99 per month (billed annually)

Free plan: No

Pros: AI visibility data inside the Semrush platform; prompt research included

Cons: Needs a Semrush subscription first; each extra domain costs another $99 per month

The Semrush AI Visibility Toolkit adds AI search reporting to the Semrush platform, so an SEO team that already uses Semrush can track AI visibility next to its keyword and site audit data. The Base plan at $99 per month billed annually includes 1 project, 1 domain for Brand Performance, 25 tracked prompts, 300 daily AI Analysis queries, 1,000 daily Prompt Research queries and a site audit AI check for up to 100 pages. Bundled Semrush One plans start at $165.17 per month billed annually for Starter, with 50 prompts included.

The real cost is higher than $99, because the toolkit requires a Semrush subscription first, and each extra Brand Performance domain costs another $99 per month while each extra user needs their own $99 toolkit license. There is no free trial for the toolkit, though Semrush offers a free AI Visibility Checker with 3 checks a day. The toolkit fits an SEO team that already pays for Semrush and wants AI reporting in the same place, not a team looking for a standalone tracker.

Website: https://ahrefs.com

Best for: Ahrefs users adding AI brand visibility data

Starting price: $50 per month (billed annually)

Free plan: No

Pros: Custom prompt packages from $50; can be bought standalone with a free account

Cons: AI Visibility Index is a $199 per month add-on per platform; no free trial

Ahrefs Brand Radar reports on how a brand appears in AI search, and it can be bought as a standalone tool with a free Ahrefs account. Custom prompt packages start at $50 per month billed annually for the Basic package with 2,500 checks a month, with Growth at $100 and Scale at $250, so a team can buy prompt tracking without a full Ahrefs plan. Every Ahrefs plan also includes a small Brand Radar quota, from 150 checks a month on Lite to 600 on Advanced, which gives existing users a way to test the data.

The limit is the index. The AI Visibility Index is a separate add-on at $199 per month per platform, or $699 per month for all platforms, and custom prompt tracking is metered in checks with per-check overage charges. Ahrefs states it never runs discounts or free trials, and a free Ahrefs account gives limited Site Explorer and Site Audit access only, not Brand Radar. Brand Radar fits an Ahrefs user who wants prompt tracking on a budget, or a team willing to pay $199 per platform for the full index.