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Top Software for Tracking AI Search Rankings

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Key takeaways

  • Rankscale is the cheapest entry point at $17 per month billed annually, with 17 or more engines covered on every plan.
  • ZipTie charges per check at $0.01, or $0.0087 on all 7 engines, which suits teams with a small prompt list.
  • Goodie starts at $295 per month billed annually and ties tracking to optimisation actions and revenue attribution.
  • SE Ranking Core at $103.20 per month billed annually tracks 25 AI prompts a day inside a full SEO suite.
  • Ahrefs Brand Radar index starts at $199 per month per platform on monthly billing only, while custom prompts start at $50 per month.

Comparison

How these compare
ToolBest forPrice rangeFree plan
ZipTieTeams that want usage-based tracking across 7 engines$20.52 per month (billed annually)Free trial (7 days)
GoodieBrands that want tracking tied to optimisation actions$295 per month (billed annually)Free trial (7 days)
RankscaleTeams that want broad engine coverage priced by credits$17 per month (billed annually)Free trial (7 days)
Otterly.AISmall teams that want affordable AI search monitoring$25 per month (billed annually)Free trial (7 days)
SE RankingTeams that want AI Overviews tracking inside an SEO suite$103.20 per month (billed annually)Free trial (14 days)
Ahrefs Brand RadarAhrefs users adding AI brand visibility data$199 per monthNo
Semrush AI Visibility ToolkitSEO teams that want AI visibility inside Semrush$99 per month (billed annually)No

How we choose

We compared these tools by reading each vendor pricing page and feature documentation on 2026-11-11, and we checked how each tool charges: per check, per credit, per prompt or per domain. We looked for the number of engines covered, the prompt or check limits on the entry plan, and whether the tool offers a trial. We reviewed the plan pages for ZipTie, Goodie, Rankscale, Otterly.AI, SE Ranking, Ahrefs and Semrush, and we recorded the price where the vendor publishes one. We did not run hands-on tests, and we did not accept third-party price lists as a substitute for the vendor page. Where a vendor hides its price, we wrote quote only instead of guessing a figure.

Our full method

The shortlist

★ Best overall

The top software for tracking AI search rankings

2

ZipTie

Best for Teams that want usage-based tracking across 7 engines

Website: https://ziptie.ai

Best for: Teams that want usage-based tracking across 7 engines

Starting price: $20.52 per month (billed annually)

Free plan: Free trial (7 days)

Pros: Usage-based pricing with unlimited seats; covers 7 AI surfaces

Cons: No Claude tracking on any plan; API access costs an extra $10 per month

ZipTie tracks AI search rankings with usage-based pricing instead of a fixed tier ladder, which suits a team that wants to pay for the checks it actually runs. One prompt, one engine, one check costs $0.01, or $0.0087 a check on all 7 engines, and longer billing periods discount the prompt subtotal: 3 months takes 5 percent off, 6 months takes 10 percent off, and annual billing takes 20 percent off. The Starter preset costs $25.65 per month on monthly billing, or $20.52 per month billed annually, and it covers 30 daily prompts on 3 engines, with unlimited seats, projects, brands and competitors on every plan.

The limits are engine gaps and add-ons. ZipTie does not track Claude on any plan, so a team that needs Claude visibility must use another tool. API and MCP access costs an extra $10 per month and starts on a plan, not the trial, and Content Generation is an add-on at $20 per month per context. The 7-day free trial covers ChatGPT, Google AI Overviews and Google AI Mode with 25 daily prompts and needs no card. ZipTie fits a team with a small prompt list that wants to pay per check rather than per seat.

3

Goodie

Best for Brands that want tracking tied to optimisation actions

Website: https://higoodie.com

Best for: Brands that want tracking tied to optimisation actions

Starting price: $295 per month (billed annually)

Free plan: Free trial (7 days)

Pros: Tracking linked to actions and revenue attribution; unlimited seats

Cons: Core tracks only 5 engines; Gemini and Claude need higher tiers

Goodie tracks AI search rankings and links the data to optimisation actions, so a team can see a ranking gap and act on it in the same tool. The Core plan at $295 per month billed annually covers 110 prompts, 2 countries, 2 languages, 50 actions a month and unlimited seats, and annual billing gives two months free. Pro at $999 per month billed annually adds more prompts and engines, and Enterprise is custom, so the ladder grows with the size of the brand and the number of markets it tracks.

The limit is engine coverage on Core. Core tracks only 5 engines: ChatGPT, Google AI Overviews, Perplexity, Google AI Mode and Microsoft Copilot. Gemini, Alexa for Shopping and Sparky need Pro at $999 per month, and Claude, Meta AI, DeepSeek and Grok need Enterprise. SKU-level agentic commerce visibility is Pro only, so a retail brand that wants product-level tracking must pay for the higher tier. Goodie fits a brand that wants tracking plus actions and revenue attribution, and that tracks mainly the 5 core engines.

4

Rankscale

Best for Teams that want broad engine coverage priced by credits

Website: https://rankscale.ai

Best for: Teams that want broad engine coverage priced by credits

Starting price: $17 per month (billed annually)

Free plan: Free trial (7 days)

Pros: 17 or more engines on every plan; lowest entry price in this list

Cons: Engines cost different credit amounts; API access starts at Pro+

Rankscale tracks AI search rankings across 17 or more engines and prices by credits, which makes it the cheapest entry point in this list at $17 per month billed annually for Essentials. Essentials is yearly only at $204 a year and covers 120 credits a month, while Pro at $84 per month billed annually covers 1,200 credits and Pro+ at $195 covers 3,000 credits. Every plan covers the same 17 or more engines, so a small team gets the same breadth as a large one, and the 7-day free trial covers Pro.

The catch is that engines cost different credit amounts, so the headline answer count is a best case. ChatGPT, Perplexity, Gemini and Google AI Mode cost 0.25 credits per prompt run, DeepSeek costs 1 credit and Claude costs 2 credits, so Claude-heavy tracking delivers far fewer answers than the headline figure suggests. REST API access starts at Pro+ at $229 per month, and white-labelled dashboard links start at Growth at $385 per month. Rankscale fits a team that wants broad engine coverage at a low entry price and can plan its prompt list around the credit costs.

5

Otterly.AI

Best for Small teams that want affordable AI search monitoring

Website: https://otterly.ai

Best for: Small teams that want affordable AI search monitoring

Starting price: $25 per month (billed annually)

Free plan: Free trial (7 days)

Pros: Lowest-cost plan with unlimited team members; clear prompt limits

Cons: Gemini, AI Mode and Claude are add-ons on every tier; Lite covers 1 workspace

Otterly.AI tracks AI search rankings at the lowest monthly price in this list after Rankscale, with Lite at $25 per month billed annually covering 15 prompts, 4 engines, 1 workspace and 1,000 GEO URL audits a month. The 4 engines are ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, and every plan includes unlimited team members, so a whole team can share one account without seat fees. Standard at $160 per month billed annually raises the count to 100 prompts and unlimited workspaces, and Premium at $422 per month billed annually covers 400 prompts.

The limits are the add-ons and the Lite cap. Google AI Mode and Gemini are add-ons at $9 each a month on Lite, $59 on Standard and $149 on Premium, and Claude costs $29 a month on Lite, $109 on Standard and $439 on Premium. API and MCP access start on Standard at $189 per month, and Lite cannot buy extra prompt packs, so a team that outgrows 15 prompts must move up a tier. Otterly.AI fits a small team that tracks one brand on the 4 core engines and wants a low monthly bill.

6

SE Ranking

Best for Teams that want AI Overviews tracking inside an SEO suite

Website: https://seranking.com

Best for: Teams that want AI Overviews tracking inside an SEO suite

Starting price: $103.20 per month (billed annually)

Free plan: Free trial (14 days)

Pros: AI tracking inside a full SEO platform; 14-day trial with no card

Cons: Core keeps only 6 months of history; heavier AI tracking needs an add-on

SE Ranking adds AI search ranking tracking to a full SEO suite, so a team can follow AI Overviews next to its keyword rankings and site audits in one place. The Core plan at $103.20 per month billed annually covers 10 projects, 1 manager seat, 2,000 keywords tracked daily and AI Visibility tracking of 25 prompts a day across 5 AI engines. Growth at $223.20 per month billed annually adds more projects and keywords, and the 14-day free trial needs no card and includes up to 10 projects, 750 tracked keywords a day and 20 AI prompts a day.

The limits are history and prompt volume. Core keeps only 6 months of historical data, while Growth gives all-time history, so a team that needs a long trend line must buy the higher tier. Heavier AI tracking needs the AI Search add-on from $71 per month, with packages of 75, 200 and 1,000 prompts, and the current pricing page lists only 25 AI prompts a day on Core, not the 100 a day cited in older reviews. SE Ranking fits an SEO team that already tracks keywords and wants AI visibility in the same suite.

7

Ahrefs Brand Radar

Best for Ahrefs users adding AI brand visibility data

Website: https://ahrefs.com

Best for: Ahrefs users adding AI brand visibility data

Starting price: $199 per month

Free plan: No

Pros: AI Visibility Index for one platform; custom prompts from $50 per month

Cons: Monthly billing only except Enterprise; Lite includes only 5 tracked prompts

Ahrefs Brand Radar tracks AI search rankings through two routes: the AI Visibility Index, which starts at $199 per month for one AI platform, and custom prompt packages, which start at $50 per month billed annually for Basic with 2,500 checks a month. Growth custom prompts cost $100 per month and Scale $250 per month, so a team can buy prompt tracking at a lower price than the index. Every Ahrefs plan also includes a small Brand Radar quota, from 150 checks a month on Lite to 600 on Advanced, which gives existing users a way to test the data.

The limits are billing and quotas. Brand Radar is monthly billing only, except for Enterprise users, so there is no annual discount on the index, and Lite includes only 5 tracked AI prompts and 150 checks a month, so meaningful use needs the separate index or a custom prompt package. All-indexes access costs $699 per month according to reviews of the pricing page. Ahrefs states it never runs discounts and offers no free trial for its plans. Brand Radar fits an Ahrefs user who wants prompt tracking on a budget or a team willing to pay $199 per platform for the full index.

8

Semrush AI Visibility Toolkit

Best for SEO teams that want AI visibility inside Semrush

Website: https://www.semrush.com

Best for: SEO teams that want AI visibility inside Semrush

Starting price: $99 per month (billed annually)

Free plan: No

Pros: AI visibility reports for any domain; prompt research included

Cons: Price is per domain and per user; Perplexity only in weekly reports

The Semrush AI Visibility Toolkit tracks AI search rankings for any domain and reports on mentions from ChatGPT, Google AI, Gemini and Perplexity, with AI competitor analysis, prompt research and an AI-readiness site audit. The Base plan at $99 per month billed annually per domain includes 25 custom prompts tracked daily, 1 domain for Brand Performance analysis, 300 daily AI Analysis queries and 1,000 daily Prompt Research queries. Bundled Semrush One plans start at $165.17 per month billed annually for Starter with 50 prompts included.

The price is per domain and per user, so the real cost grows fast: each extra Brand Performance domain costs another $99 per month, each extra user costs $99 per month, and 50 extra prompts cost $60 per month. Prompt Tracking covers ChatGPT and Google AI Mode daily, with Perplexity only in weekly brand reports, so a team that needs Perplexity, Claude or Copilot tracked daily needs another tool. There is no free trial for the toolkit, though Semrush offers a free AI Visibility Checker with 3 checks a day. The toolkit fits an SEO team that already uses Semrush and wants AI data in the same place.

What to check before you buy

Start with how the tool charges, because the pricing models in this list are not alike. ZipTie charges per check, Rankscale charges per credit with different costs per engine, Ahrefs charges per check with overage fees, and Semrush charges per domain and per user. A team that tracks 20 prompts a day will pay very little on ZipTie or Rankscale, while a team that tracks 400 prompts across 5 engines will pay far more. Count your prompts, list your engines, and ask the vendor for the total monthly cost for that exact setup before you buy.

Use the table below to match a tool to your prompt volume and budget. The figures are starting prices per month on annual billing, taken from the vendor pricing pages on 2026-11-11.

Also check how often the data refreshes and which engines are included in the base price, since Goodie Core covers only 5 engines and Claude needs Enterprise, while Rankscale covers 17 or more engines on every plan. Check the trial terms as well, because most tools in this list offer 7 days, and a 7-day trial is short for judging a ranking tracker. Finally, run the trial with the prompts your customers actually ask, not with generic brand terms, so the rankings you see are the ones that matter to your business.

FAQ

What is the difference between AI search tracking and normal rank tracking?

Normal rank tracking follows a website position in search results for a keyword. AI search tracking follows whether a brand is mentioned, cited or recommended in answers from ChatGPT, Perplexity, Google AI Overviews and similar tools. The data is prompt-based, so a tool runs a set of prompts, reads the answers, and reports on mentions, citations and share of voice instead of positions.

How much does AI search ranking tracking cost?

Entry prices in this list run from $17 per month billed annually for Rankscale to $295 per month billed annually for Goodie, with ZipTie at $20.52, Otterly.AI at $25, Semrush at $99 and SE Ranking at $103.20. Ahrefs Brand Radar index starts at $199 per month per platform on monthly billing only. Usage-based tools such as ZipTie and Rankscale can cost less for a small prompt list.

Which tool is cheapest for tracking AI search rankings?

Rankscale is the cheapest entry point at $17 per month billed annually, with 120 credits a month and 17 or more engines covered. ZipTie is next at $20.52 per month billed annually for the Starter preset, and Otterly.AI Lite costs $25 per month billed annually for 15 prompts. All three offer a 7-day free trial, so a small team can test the tracking before it commits.

Do these tools track Claude?

Some do, some do not. Rankscale tracks Claude at 2 credits per prompt run, and Goodie tracks Claude only on Enterprise. ZipTie does not track Claude on any plan. Otterly.AI sells Claude as an add-on at $29 a month on Lite. Semrush Prompt Tracking covers ChatGPT and Google AI Mode daily, with Perplexity only in weekly reports. Check the engine list before you buy.

How many prompts should I track?

Start with 15 to 50 prompts that cover your brand name, your main products and the questions your customers ask. Otterly.AI Lite covers 15 prompts, Rankscale Essentials covers 120 credits a month, and SE Ranking Core tracks 25 prompts a day. Track fewer prompts well rather than hundreds poorly, and add prompts only when the reports show gaps in your coverage.

Sources we checked

  • ZipTie pricing: https://ziptie.ai/pricing/
  • Goodie pricing: https://higoodie.com/pricing/
  • Rankscale pricing: https://rankscale.ai/pricing
  • Otterly.AI pricing: https://otterly.ai/pricing
  • SE Ranking pricing: https://www.seranking.com/pricing.html
  • Ahrefs pricing: https://ahrefs.com/pricing/
  • Semrush AI pricing: https://www.semrush.com/pricing/ai/
How we score

Need the method behind these picks?

We publish the criteria and the weights, so you can disagree with them.

The top software for tracking AI search rankings#1 PICK