Best Marketing Resource Management Software

Website: https://float.com/

Best for: Marketing teams that plan designers and writers on a visual schedule

Starting price: $7 per person/month (billed annually)

Free plan: Free trial (30 days)

Pros: Clean drag-and-drop timeline with capacity bars; guests view the schedule free

Cons: Not a full project management or billing system; per-person price climbs as headcount grows

Float is a visual resource scheduler built around a timeline of people and projects, and it fits a marketing team that plans designers, writers, and strategists across several campaigns at once. Starter costs $7 per scheduled person per month on annual billing, and Pro costs $12, with monthly billing at $8.50 and $14. Enterprise, aimed at teams of 100 or more seats, is quoted. People who are not scheduled can be added as free guests, and a 30-day trial of Pro needs no credit card.

The Starter plan covers resource scheduling, capacity and time-off management, project scoping, and role suggestions, with API and integration access. Pro adds time tracking, single sign-on, and workflow features. The limit is scope: Float plans people and capacity very well, but it is not a full project management or billing system, so agencies that need invoicing pair it with another tool.

Website: https://resourceguruapp.com/

Best for: Marketing teams that also book studios, gear, and rooms

Starting price: $4.16 per person/month (billed annually)

Free plan: Free trial (30 days)

Pros: Books people, equipment, and rooms from one calendar; clash management flags double-bookings

Cons: Reports are limited on Grasshopper; everyone added is billed, whether they log in or not

Resource Guru is a booking-style scheduler for people, meeting rooms, and equipment, which suits a marketing team that also books a studio, camera gear, or a meeting room for a shoot. Grasshopper costs $5 per person per month on monthly billing, or $4.16 on annual billing, Blackbelt costs $8, and Master costs $12. Non-person resources such as equipment cost half the person rate, so a room books at $2.50 on Grasshopper. The vendor raised prices about 20 percent on 1 July 2026. A 30-day trial is available.

Clash management is the feature that sets it apart: the calendar flags double-bookings before they happen, and approvals on Master add a control step for shared resources. The limit is the billing rule, since each person is billed whether they log in or not and regardless of permissions, so a large roster of occasional freelancers costs more than the headcount suggests.

Website: https://monday.com/

Best for: Marketing teams that run campaigns on flexible boards

Starting price: $9 per seat/month (billed annually)

Free plan: Yes (free up to 2 seats)

Pros: Boards adapt to campaigns, content calendars, or retainers; workload view shows capacity across boards

Cons: Workload view and time tracking wait for Pro at $19; priced plans need a 3-seat minimum

monday.com builds work around boards with typed columns, so a marketing team can shape a board for a campaign, a content calendar, or a retainer without forcing every client into the same template. Basic costs $9 per seat per month on annual billing, with a three-seat minimum, and covers unlimited items, boards, and free viewers. Standard at $12 adds Timeline and Gantt views, guest access, and 250 automation actions a month, while Pro at $19 adds time tracking, private boards, and the workload view.

The free plan covers up to 2 seats with 3 boards, which is enough to test the shape of the tool but not to run campaign work. The limit for resource planning is the tier ladder: the workload view that shows who is overloaded sits on Pro, so a team that buys Basic for scheduling will pay $19 per seat before capacity becomes visible.

Website: https://asana.com/

Best for: Marketing teams that tie campaigns to goals and portfolios

Starting price: $10.99 per user/month (billed annually)

Free plan: Yes (free up to 2 users)

Pros: Timeline and Gantt views from Starter; portfolios link campaigns to company goals

Cons: Workload and capacity planning wait for Advanced at $24.99; no built-in time billing on Starter

Asana gives marketing teams an opinionated structure: list, board, timeline, and Gantt views from Starter, plus rules, forms, and custom fields. Starter costs $10.99 per user per month on annual billing, and Advanced costs $24.99. The Personal plan is free for up to 2 users. Multi-homing lets one task live in several projects at once, which suits a team that runs the same asset across a campaign board and a client account.

The jump from Starter to Advanced is steep, and portfolios, goals, workload, and time tracking all wait for Advanced. A marketing team that buys Starter gets timelines and Gantt charts but no capacity view, so the real price for resource planning is $24.99 per seat. Asana is a strong pick for campaign work with clear goals, and a weaker one for teams that need capacity planning on a small budget.

Website: https://www.wrike.com/

Best for: Larger marketing teams that need proofing and workload charts

Starting price: $10 per user/month (billed annually)

Free plan: Yes

Pros: Interactive Gantt charts from Team; workload charts and approvals on Business

Cons: Workload charts sit on Business at $25; time tracking sits on Pinnacle; seats sold in bundles

Wrike is a work management platform for larger teams, with interactive Gantt charts from the Team plan and resource planning on higher tiers. Team costs $10 per user per month on annual billing for 2 to 15 users, and Business costs $25 for 5 to 200 users, billed annually only. Pinnacle and Apex are priced on request. A free plan covers board and table views, and every plan includes a 14-day trial of the priced features. Proofing and approvals suit marketing teams that route creative work through review.

Seats are sold in bundles of 5, 10, or 25 depending on team size, so a 6-person team pays for 10 seats on Team, which doubles the bill. Workload charts sit on Business, and time tracking sits on Pinnacle, so the full resource planning set costs more than the $10 entry price suggests. Wrike fits larger marketing teams that need deep scheduling, workload charts, and approvals, and it fits them less well when the budget only stretches to the Team plan.

Website: https://www.teamwork.com/

Best for: Marketing agencies that bill clients and track campaign budgets

Starting price: $9.99 per user/month (billed annually)

Free plan: Yes (free up to 5 users)

Pros: Invoicing and campaign budgets built in; free plan covers tasks, milestones, and time tracking

Cons: Full billing and profitability picture needs Accelerate at $24.99; lighter reporting than dedicated PSA tools

Teamwork is built for client work: projects, tasks, time tracking, and invoicing sit in one system, with a free plan for up to 5 users. Basics costs $9.99 per user per month on annual billing, and Accelerate costs $24.99. The old Deliver and Grow plan names are gone, and the current ladder is Basics, Accelerate, and Scale. Invoicing, project budgets, and profitability reports are the features that set it apart from general task tools, and they map well onto retainer and campaign billing.

The catch is that the full billing and profitability picture needs the higher tiers, so an agency that invoices from tracked time should price Accelerate, not Basics. Reporting is also lighter than a dedicated PSA such as Scoro, so firms that need deep utilisation and margin analysis may outgrow it. For a small marketing agency that wants resourcing and billing without an enterprise sales call, Basics at $9.99 is the cheapest published start in this list.

Website: https://www.scoro.com/

Best for: Marketing agencies that want quotes, resourcing, and billing together

Starting price: $26 per user/month (billed annually)

Free plan: Free trial (14 days)

Pros: Quotes, projects, time, and billing in one system; resource planning from Standard at $37

Cons: Five-seat minimum on every plan, so entry costs $130 a month; Ultimate tier is custom priced

Scoro is a full professional services automation platform for agencies, consultancies, and marketing firms that want the whole client workflow in one place. Essential costs $26 per user per month on annual billing, Standard costs $37, and Pro costs $63, with Ultimate priced on request. Every plan carries a 5-seat minimum, so the real entry cost is 5 times $26, or $130 a month, even if only two people use it. A 14-day trial needs no credit card.

Standard is the tier most growing marketing teams land on, since it adds Gantt charts, phases, milestones, and detailed financial reports, plus the resource planning that Essential lacks. Pro adds a planner, project budgets, timesheets with time locking, and a sales pipeline. The limit is the floor: a two-person studio cannot use Scoro at the advertised entry price, and monthly billing adds roughly 20 percent to the annual rates.

Website: https://productive.io/

Best for: Marketing agencies under 100 people that want budgets and resourcing

Starting price: $10 per user/month (billed annually)

Free plan: Free trial (14 days)

Pros: Budgets and resource planning start on the entry plan; lowest published PSA entry price here

Cons: Invoicing integrations start on Professional at $25; billable time approvals need Professional too

Productive is an agency-focused PSA covering budgets, resource scheduling, a sales pipeline, time, and invoicing, which maps well onto a marketing agency that runs campaigns against client budgets. Essential costs $10 per user per month on annual billing, or $12 billed monthly, and Professional costs $25, or $29 monthly, with Ultimate priced on request. Every plan has a 3-seat minimum, and a 14-day trial needs no credit card. Essential covers budgeting, resource planning, project and task management, time tracking, expense management, reporting, and time off.

The $15 gap between the first two tiers deserves attention during the trial: invoicing integrations and billable time approvals start on Professional, so an agency that invoices from tracked time should price $25, not $10. Even so, Productive has the lowest published entry price in this list for budgets and resourcing, which makes a small pilot easy to model before committing the whole firm.

Website: https://www.runn.io/

Best for: Marketing firms that tie utilisation to campaign cost

Starting price: $7 per resource/month

Free plan: Free trial (30 days)

Pros: Scenario planning and capacity charts link hours to campaign cost; clean utilisation views

Cons: Twenty-seat minimum is common on priced plans, which punishes small studios; no free plan for new customers since December 2025

Runn is a resource planning tool that ties the schedule to project cost, with scenario planning, capacity charts, and utilisation views that show whether a campaign makes money at the planned staffing level. Lite costs $7 per resource per month, and Standard costs $11, with a 20-seat minimum common on priced plans. Runn retired its free plan for new customers on 1 December 2025, and a 30-day trial is the way to test it.

The 20-seat floor is the number to check first: a 12-person studio pays for 20 seats, or $140 a month on Lite, before anyone is scheduled. For a 25-person marketing firm, that floor is not a problem, and the scenario planning earns its keep when the team juggles several campaigns at once. Runn suits firms that plan capacity in money terms, not just in hours.